Cereals Canada is a national, not-for-profit organization that brings a broad and diverse collaboration of partners from all sectors of the cereals value chain. Key strategic outcomes, initiatives and activities of Cereals Canada include:

  • An open, transparent and competitive environment for commercial trade across the cereals’ value chain
  • Preservation and enhancement of the safety and quality of cereals and cereals-related products
  • Open access to international trade and domestic markets
  • Opportunities for market growth and development
  • Science-based regulation and policies to attract investment
  • Membership and other stakeholder input encouraged in innovation to sustainably produce, handle, export and process Canadian cereals, and
  • Effective communication and exchange of ideas among all segments of the cereals value chain

These outcomes will only be achieved through the development of relationships based on trust, respect and collaboration amongst all stakeholders in the value chain. This foundation will enable us to effectively work together and achieve our common goals.

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Cereals Canada is a national, not-for-profit organization that brings a broad and diverse collaboration of partners from all sectors of the cereals value chain.