In the words of Henry Ford, "Coming together is a beginning, staying together is progress, and working together is success." I am always grateful that I get to work for an organization where one of its guiding principles is to promote collaboration throughout the cereals value chain.  It is for this reason that I want to come to work every day.  There is always a new issue, something to work on, and something to learn that 9.9 times out of 10 requires some sort of collaborative process. 

A producer asked me a few weeks ago, “why do others care about my farming practices?”  And then asked, “isn’t it only my bottom line that suffers if I do something that hurts my yield or quality?”  These are two important questions.  The value chain is becoming more and more integrated over time.  This means that the actions of one player can impact entire markets.  This is true for farmers as well as crop developers, shippers, and processors.  What happens on the farm extends well beyond the farm’s gate. 

It is hard to believe, but the genetic engineering technology that gave us herbicide resistant canola, corn and soybeans is yesterday’s science. The recombinant DNA techniques that gave us these new farming options have benefited agriculture – through increased yield, reduced input costs and reduction of tillage and summer fallow. The technology has also helped improve Canadian agriculture’s sustainability picture, by reducing fuel use, improving soil organic matter and decreasing erosion. But not everyone in society sees these benefits and the resistance to “GMO” by some consumers in the market place continues.

As I scrolled through my Facebook this morning, I came across a treasure trove of misinformation and fearmongering. Some of my friends writing in the comments how they agree that our food system is a big conspiracy and we are the test subjects. I may roll my eyes like most of us that work in agriculture and think this is a hopeless mound of Trump-like “alternative facts”, but this is something that is impacting our children, friends, wives, brothers, husbands, and even parents. The peddling of fear from people like the Food Babe or David Wolf has sometimes only one degree of separation, it can be coming from within our circle of trusted sources.

Should GM be labeled? Is organic healthier? Does glyphosate cause cancer? Do you put your kids at risk if you feed them meat or is the cave-man diet the way to go? Your good friend and neighbor thinks Gwyneth Paltrow is right about all this stuff, is she correct?

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Cereals Canada is a national, not-for-profit organization that brings a broad and diverse collaboration of partners from all sectors of the cereals value chain.