This January I went on a much-anticipated trip to Maui with my wife. Twenty years ago, we committed to spending the rest of our lives together and thought this was a good way to celebrate such a milestone (sans children, of course!). One month prior to this celebration, I was over the Indian Ocean heading to Asia as part of a small group from Western Canada, all with the same goal of promoting Canadian wheat to those who buy it from us.

If you had told me in high school or even university that I would be working in the agricultural industry, I would have laughed and shaken my head. A short while ago, I was managing a law firm and living in downtown Vancouver, worrying more about rain boots and labour law than winter coats and cereal crops. Here I am though, living in Winnipeg and working for Cereals Canada as the Director of Communications and Stakeholder Relations.

Thirty-six hours after promoting western Canadian wheat to some of the most important export markets in Europe and North Africa, I was back home where you might expect to find me, in the bleachers at a rink with the temperature hovering around -25° Celsius outside.

The Canadian cereals industry is united in reaching out to international customers. The 2016 Canadian Wheat New Crop Missions run for seven weeks from the beginning of November to mid-December. The sessions kicked off on November 10th with a seminar for Canadian millers, the largest buyer of Canadian wheat. By the time the trek is done the missions will reach customers in 17 countries in Asia, Latin America, Europe, North Africa and West Africa.

Today the Government of Canada announced a policy that, when put into legislation, will provide farmers and shippers with a more accountable and reliable grains transportation system. This is good news for everyone involved – including our customers.

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Cereals Canada is a national, not-for-profit organization that brings a broad and diverse collaboration of partners from all sectors of the cereals value chain.


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The cereals sector in Canada is currently undergoing a time of transition. Traditionally the Canadian Wheat Board (CWB) had filled the role of industry coordinator for many issues like market development and research direction.


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Cereals Corner is a monthly editorial from our President, Cam Dahl. Find out what’s on the mind of the President in regards to the latest news in the cereals industry in Canada and abroad.