I was on a speaker’s panel a few weeks back with a farmer who said he never wanted to hear the word sustainability again. I understand the sentiment but we, as an industry, are going to be hearing that word more and more from customers and consumers around the world.
Canadians and Italians like each other. Italian culture has formed a deep part of the Canadian fabric and Canadians buy hundreds of millions of dollars of goods from Italy every year.
The Canadian Wheat New Crop Missions 2018 are well underway. These are missions organized and coordinated through three organizations: Cereals Canada, Canadian International Grains Institute (Cigi) and the Canadian Grain Commission. They take place over six weeks in November and December and include missions to 17 of our top markets for wheat and durum. I feel honoured to be one of the farmers who will be representing all western Canadian farmers during these missions.
South America is a long way from my farm near Reston, Manitoba. I left home on November 11 as the farmer representative on the South American leg of the 2018 Canadian wheat new crop missions. Between November and December, new crop mission seminars will take place in 17 countries in Africa, Asia, Europe, Middle East, North and South America.
Customers in 17 countries will meet with representatives from Canada’s grain value chain to learn about the quality and end-use characteristics of the 2018 Canadian wheat crop during a series of new crop missions beginning November 12.
Cereals Canada is a national, not-for-profit organization that brings a broad and diverse collaboration of partners from all sectors of the cereals value chain.
News Releases & Policies
This section contains the latest news releases from Cereals Canada, as well as a library of our policy documents. Check back on a regular basis to find out what’s going on at Cereals Canada and what’s new within the cereals industry in general.
About Cereals Canada
The cereals sector in Canada is currently undergoing a time of transition. Traditionally the Canadian Wheat Board (CWB) had filled the role of industry coordinator for many issues like market development and research direction.
Cereals Corner is a monthly editorial from our President, Cam Dahl. Find out what’s on the mind of the President in regards to the latest news in the cereals industry in Canada and abroad.