Our Vision

We are the number one promoters of Canadian cereals – a united voice that cultivates relationships across the value chain to nourish the growth and development of markets.

Cereals Canada's Mission

Our organization is dedicated to support the Canadian cereals value chain (farmers, exporters, developers and processors) and our customers around the world. We are committed to providing timely, expert technical information, delivered with a best-in-class customer experience (online or in-person).

As the united voice for Cereals Canada, we are a powerful advocate and must continue to strengthen our relationships with governments and stakeholders, particularly on issues of trade, science and sustainability.

Cereals Canada is a national, not-for-profit organization that brings a broad and diverse collaboration of partners from all sectors of the cereals value chain.

Cereals Canada is driven by its membership. There are two membership pillars that are equally represented on the Board of Directors;

  • Farm organizations
  • Industry 
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Cereals Canada is a national, not-for-profit organization that brings a broad and diverse collaboration of partners from all sectors of the cereals value chain.