Board Members

Jeff Reid
Secondary Title:
Representative of the crop development and seed companies, from SeCan
Miscellaneous Information:

Jeff Reid is the General Manager of SeCan, Canada’s largest distributor of certified seed.  As General Manager, Jeff is responsible for ensuring that the evolving vision of SeCan’s Board of Directors translates into operational programs that promote the success of SeCan’s over 650 member seed growers and processors across Canada. 

Jeff has spent the past 30 years in the seed industry in various roles - from research and development, to sales and marketing management - working in every major Canadian field crop. Jeff is a graduate of the University of Guelph, and has been a director on many seed and agriculture-related organizations. Based in Ottawa, he is past president of the Canadian Seed Trade Association and currently sits on the Board of CropLife Canada, Cereals Canada, the Canadian Field Crop Research Alliance, is Past Chair of the Canadian Seed Institute and currently Co-Chair of the Seed Sector Value Chain Roundtable.