Cereals Canada

The world has become protectionist.  There is, justifiably, much focus on issues with China.  But it is not just China.  Canadian agriculture commodities are blocked in India, Italy, Saudi Arabia, and Vietnam and face issues in key markets like Peru.  Countries are turning inward, finding new ways to block trade.  How do we protect our trading relationships when the rules of trade have been thrown out the window?

I was on a speaker’s panel a few weeks back with a farmer who said he never wanted to hear the word sustainability again.  I understand the sentiment but we, as an industry, are going to be hearing that word more and more from customers and consumers around the world.

Cereals Canada

Canadians and Italians like each other.  Italian culture has formed a deep part of the Canadian fabric and Canadians buy hundreds of millions of dollars of goods from Italy every year.

The Canadian Wheat New Crop Missions 2018 are well underway.  These are missions organized and coordinated through three organizations: Cereals Canada, Canadian International Grains Institute (Cigi) and the Canadian Grain Commission. They take place over six weeks in November and December and include missions to 17 of our top markets for wheat and durum.  I feel honoured to be one of the farmers who will be representing all western Canadian farmers during these missions.

Cereals Canada

South America is a long way from my farm near Reston, Manitoba.  I left home on November 11 as the farmer representative on the South American leg of the 2018 Canadian wheat new crop missions. Between November and December, new crop mission seminars will take place in 17 countries in Africa, Asia, Europe, Middle East, North and South America.  

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Cereals Canada is a national, not-for-profit organization that brings a broad and diverse collaboration of partners from all sectors of the cereals value chain.