We love technology.  Apple brings out a new cell phone and there are line-ups around the block. We are talking to our own houses these days as our homes become “smart”.  And our houses are talking back (I think the Irish Rovers had a song about that).  Yet, when it comes to technology and agriculture, the same people that stand in line for the latest phone seem to want to go back to the technology of 1950.

Cereals Canada

There is a federal election coming this October.  Members of Parliament and candidates are canvassing their constituents at barbeques, golf tournaments and eventually all-candidate debates.  Now is the time for farmers to push for policies that will allow agriculture to deliver economic growth.

Cereals Canada

The world has become protectionist.  There is, justifiably, much focus on issues with China.  But it is not just China.  Canadian agriculture commodities are blocked in India, Italy, Saudi Arabia, and Vietnam and face issues in key markets like Peru.  Countries are turning inward, finding new ways to block trade.  How do we protect our trading relationships when the rules of trade have been thrown out the window?

I was on a speaker’s panel a few weeks back with a farmer who said he never wanted to hear the word sustainability again.  I understand the sentiment but we, as an industry, are going to be hearing that word more and more from customers and consumers around the world.

Cereals Canada

Canadians and Italians like each other.  Italian culture has formed a deep part of the Canadian fabric and Canadians buy hundreds of millions of dollars of goods from Italy every year.

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Cereals Canada is a national, not-for-profit organization that brings a broad and diverse collaboration of partners from all sectors of the cereals value chain.