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Customer Programming

Connecting the Canadian cereals value chain to our global customers is an integral part of the mandate of Cereals Canada. Through dedicated, targeted programming, Cereals Canada can engage with customers to discuss cereal quality and functionality, address any market concerns and provide updates on sustainability.  

Programs are specifically designed to target customer needs and may include a broad overview of the grain industry, quality of Canadian wheat classes, demonstrations in our technology facilities in milling and end-products (baking, noodle, pasta) along our analytical laboratory.  

Programs tailored specifically to durum customers or to specific regions, countries or customers are examples of programming that Cereals Canada offers. For more information on domestic or international programming, contact [email protected]  

New Crop Missions 

Cereals Canada along with the Canadian Grain Commission, farmers and the cereals value chain share information about the current years wheat crop and what to expect when it comes to quality and consistency with domestic and global customers. New Crop Missions report to key markets on the crop year and functionality and quality updates.  

For more information  

2021 Crop Summary 

The 2021 growing season was challenging. Despite extreme heat and dryness throughout North America including Western Canada, Canadian farmers grew almost 22 million tonnes of wheat with a high proportion in the top 2 grades.  

In Western Canada, early precipitation in the growing season set the stage for a good start to the 2021 crop year. As the season progressed, hot and dry conditions persisted throughout July and into mid-August. Without moisture or temperature relief, crop conditions and yield potential deteriorated. Given the hot conditions through the growing season, harvest was earlier than normal in Western Canada. Rain at the end of August and in early September came too late to help wheat and durum yields. This year, virtually all spring wheat and durum was harvested by the middle of October.  

In Eastern Canada, an early fall planting season for eastern winter wheat was followed by mild winter weather which maintained beneficial conditions for the winter wheat crop. Mild weather and consistent snowmelt, followed by warm weather and timely rains pushed growing conditions forward in the spring, establishing good yield potential for the winter wheat.  

Most of the wheat crop from Western Canada is in the top grades.    

  • Over 90% of the CWRS crop has graded No. 1 and No. 2, with high protein content  
  • Over 70% of CWAD has graded No. 1 and No. 2, with significantly higher protein content than the 10-year average  
  • Over 92% of CPSR has graded No. 1 and No. 2, with high protein content  

There are supplies to meet the requirements of high-quality markets in all parts of the world.  

2020 Crop Summary

The 2020 growing season was a good year, with strong yields and high quality. Canada produced over 34 million tonnes of wheat in 2020, a 4.5% increase over 2019.  

  • Most of the crop is in the top grades. This is a significant improvement over 2019.  
  • Over 85% of the CWRS crop graded No. 1 and No. 2, with good protein content  
  • Over 80% of CWAD graded No. 1 and No. 2, with good protein content  
  • Over 80% of CPSR graded No. 1 and No. 2, with good protein content