Winnipeg, Manitoba – November 24, 2021 –The question that Canadian wheat customers are asking, How did the drought affect this year’s wheat quality? Despite the hot and dry conditions, farmers grew almost 22 million tonnes of wheat. Until the crop was analyzed, there was concern that quality might be negatively affected but the Canadian system showed its strength this year resulting in a crop that has maintained its quality.

Each year, information sharing sessions are organized to update customers on what they can expect from this year’s wheat crop. Due to COVID-19, New Crop sessions are virtual. New Crop Webinars are focused for global buying regions with four webinars taking place in November and December. Tonight’s webinar is dedicated to customers in Asia.

Each year, information sharing sessions are organized to update customers on what they can expect from this year’s wheat crop. Due to COVID-19, New Crop sessions are virtual. New Crop Webinars are focused for global buying regions with four webinars taking place in November and December. Tonight’s webinar is dedicated to customers in Asia.“International buyers have already been receiving shipment of Canadian wheat and the webinars provide key information to our customers,” said Dean Dias, Chief Executive Officer of Cereals Canada. “Customers in Asia are quality focused and Canadian wheat is an integral part of their wheat milling blends.

”Asia is a key region for high-quality Canadian milling wheat as well as some of Canada’s largest export markets including China, Japan, Indonesia and Bangladesh. In 2020, these countries imported 8.3 million tonnes of Canadian wheat and durum. This trade is valued at over $2.6 billion annually and represents almost a third of Canada's wheat and durum exports to the world.

The New Crop Webinars share up-to-date information about the wheat crop and how it will impact customers’ milling and baking operations. Farmers, exporters, the Canadian Grain Commission and technical experts at Cereals Canada presents data including the analytical and technical information.

Webinar attendees will learn that this year’s crop was above average in quality and consistent with the 10-year average. While it was a challenging growing season for Canadian farmers, they selected, planted and grew good wheat varieties and applied sustainable growing practices to produce a quality crop.“The dry growing season resulted in high protein content that was higher than average and despite the challenges this past year, milling yields are comparable to last year,” said Elaine Sopiwnyk, Vice-President of Technical Services. “A high proportion of all major wheat classes from the 2021 crop year had high protein content and graded in the top 2 grades.”

High protein content is a direct result of the growing conditions. “We have seen this in the past when hot and dry environmental conditions produced higher protein content in the wheat,” said Dias. “While the drought caused concern, the industry came together in partnership during these pandemic times to produce a strong quality crop for our domestic and international customers.”

To learn more about the New Crop Webinars, register for the upcoming webinars and to download the 2021 Crop Summary, please go to www.CanadianCereals.ca

 

For more information, please contact:

Ellen Pruden,

Director of Communications

Cereals Canada

Phone: 204-479-0166

Email:This email address is being protected from spambots. You need JavaScript enabled to view it.

 

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About Cereals Canada:

Cereals Canada unifies the value chain, connecting crop development companies, growers, exporters and processors to deliver on its promise to advance nourishment by offering responsibly farmed premium crops that are consistent in their quality. Cereals Canada is also a globally recognized independent expert in Canadian grain milling, quality and end-use functionality. Its goal is to increase market opportunities for millers and ensure end-user success.

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Cereals Canada is a national, not-for-profit organization that brings a broad and diverse collaboration of partners from all sectors of the cereals value chain.