Skip to Content

Health Canada’s New Guidelines for Plant Breeding Innovation Important Step for the Sustainable Future of the Grain Sector

Winnipeg, Manitoba May 24, 2022:  Cereals Canada applauds Health Canada for publishing the new guidance for Novel Food Regulations focused on plant breeding innovation.  

“Plant breeding is critical in the continued success of the grain sector in Canada,” states Dean Dias, Chief Executive Officer of Cereals Canada. “Our agriculture industry relies on science to drive sustainability forward, add new varieties to help the value chain be profitable and provide consistent high-quality grains for our domestic and international customers.” 

Producer in Canadian wheat field

Canada’s cereals sector leads the country’s agriculture exports with annual exports averaging $8.5 billion CDN dollars to over 70 countries. The scale and scope of these exports represents valuable market diversification.  

In a highly complex and dynamic marketplace, Cereals Canada manages and responds to potential trade risks and opportunities as part of the commitment to the value chain. “The alignment of the new guidelines and regulations on plant breeding is critical with our trading partners who look to a scientific, risk-based approach,” says Dias. “This allows Canada and our farmers to remain competitive with the rest of the world.” 

Last year, farmers were challenged to produce a high-yield crop under drought conditions. The quality and consistency of Canadian wheat was met but yields were reduced. “Plant breeding innovation means to me more access to new, safe and beneficial plant varieties,” says Todd Hames, Alberta wheat grower and Chair of Cereals Canada. “This allows me to continue to be sustainable in a changing climate to grow safe, high-quality and affordable food for Canadians and our global consumers.” 


For further information, please contact 

Ellen Pruden 

Director of Communications 

E: [email protected] 

C: 204-479-0166 

About Cereals Canada: 

Cereals Canada is a national, not-for-profit, industry association representing the Canadian cereal grains value chain. We value relationships and work with government and stakeholders to provide timely, expert technical information and deliver best-in-class customer experience. We are dedicated to supporting the Canadian cereals value chain including farmers, exporters, developers, processors and our customers around the world with a focus on trade, science and sustainability.