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Reaching international markets by promoting Canadian wheat and durum wheat

Winnipeg, Manitoba May 5, 2022: Through the Government of Canada’s AgriMarketing program, Cereals Canada received an investment of $3.52 million to reach new international markets by promoting the high-quality aspects of Canadian durum and non-durum wheat.

The announcement earlier this week by the Minister of Agriculture and Agri-Food, the Honourable Marie-Claude Bibeau highlighted the funding for the last two years of the five-year period.

“On behalf of the cereals grain value chain, we want to thank the Honourable Bibeau for this funding which will support the cereals industry,” says Dean Dias, Cereals Canada Chief Executive Officer.

Canada is known for producing safe, reliable, high-quality cereals and supplying these to customers around the world. With the industry-federal government partnership, Cereals Canada can continue to target key markets like Japan, U.S., Indonesia, China, Bangladesh, and Latin America. The funding enables Cereals Canada to identify and explore new market opportunities for growth.

“Working in cooperation with the federal government allows Cereals Canada to leverage our value chain membership investments. Through the joint investment, we will continue to provide customer technical support and market access success on behalf of our farmers, exporters, developers and processors,” says Dias.

Canadian wheat is shipped around the world to over 84 countries. The scale and scope of these exports represent the valuable market diversification. The funding also helps to respond to trade risk and opportunities in a highly complex and dynamic marketplace.

Over the last five years (2017-2021) Canada’s exports (grain and products) account for:

· 83% of our durum production

· 69% of non-durum wheat production

· 67% of our oat production; and

· 33% of our barley production

Cereals Canada supports the work of over 52,000 Canadian farms and has returned $9.9 billion CND annually of export revenue to the Canadian economy.


For further information, please contact:

Ellen Pruden,

Director of Communications

E: [email protected]

C: 204-479-0166

About Cereals Canada:

Cereals Canada is a national, not-for-profit, industry association representing the Canadian cereal grains value chain. We are dedicated to supporting the Canadian cereals value chain including farmers, exporters, developers, processors and our customers around the world with a focus on trade, science and sustainability. We value relationships and work with government and stakeholders to provide timely, expert technical information and deliver best-in-class customer experience.