I became part of the agriculture industry four years ago. Shortly after, I wrote, “Agriculture: My Journey so far”. It was a reflection on my first six months working in this amazing sector. Despite being new to agriculture I knew I had found where I belonged!
Have you ever heard of new crop missions?
Probably not. Most farmers I’ve talked to over the past couple of months have never heard of them. But they are a critical component of our sales process to our overseas buyers, and this year, I have the privilege of being the farmer on the durum trip.
Over the next three months, a delegation representing the Canadian wheat value chain will be travelling to 17 cities on five continents to promote Canadian wheat on the world stage, provide support to export customers, and receive beneficial feedback.
Cereals Canada is a national, not-for-profit organization that brings a broad and diverse collaboration of partners from all sectors of the cereals value chain.
News Releases & Policies
This section contains the latest news releases from Cereals Canada, as well as a library of our policy documents. Check back on a regular basis to find out what’s going on at Cereals Canada and what’s new within the cereals industry in general.
About Cereals Canada
The cereals sector in Canada is currently undergoing a time of transition. Traditionally the Canadian Wheat Board (CWB) had filled the role of industry coordinator for many issues like market development and research direction.
Cereals Corner is a monthly editorial from our President, Cam Dahl. Find out what’s on the mind of the President in regards to the latest news in the cereals industry in Canada and abroad.