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At Cereals Canada, our goal is to provide customers with information on how the cereals value chain is meeting the goals of sustainability. Sustainability is important to our farmers, customers and consumers. We care about the environment.  

Canadian farmers grow some of the most sustainable crops in the world. Innovations from plant breeding research and techniques, the use of modern farming practices and science-based regulations help growers and the value chain do more with less while keeping ingredients affordable and looking after the environment.

Our farm partners, BC Grain Producers AssociationAlberta Wheat and BarleySaskatchewan Wheat Development Commission, Manitoba Crop AllianceGrain Farmers of OntarioProducteurs de grains du Québec and the Atlantic Grains Council are committed to economic sustainability while meeting their commitments to people and the planet. Through modern agriculture practices, these tools help to reduce greenhouse gas emissions, address climate change and help to build biodiversity.  

Current farm management practices continue to provide a better and healthier farming environment than practices used by previous generations. Modern practices like conservation tillage (minimum or zero tillage) helps to capture or sequester carbon dioxide (CO2) from the atmosphere to slow or reverse atmospheric CO2  pollution to mitigate and reverse global warming keeping sustainability at the forefront of farming. 

Farmers are committed to clean air, clean water and clean land to have the environment be healthier than when previous generations began farming.  

Conservation tillage is increasing soil health by building up organic matter and reducing erosion and can also reduce the amount of fuel used by agricultural equipment. Agriculture in Canada helps to slow climate change by storing carbon on agricultural lands. Storing CO2 in soil as organic matter, as well as in perennial vegetation and in trees also reduces levels of CO2 the atmosphere. These management practices support the next generation of farmers.  

Canadian Roundtable for Sustainable Crops  

The Canadian Roundtable for Sustainable Crops (CRSC) is a national industry-led organization composed of grower associations, industry, technical and environmental members. The CRSC facilities cross commodity collaboration on sustainable agriculture issues and opportunities facing the Canadian Grains Sector. Cereals Canada is a member of the CRSC.

Habitat Friendly Winter Wheat Ecolabel Program 

Growing western Canadian winter wheat is one of the simplest ways farmers can support the nesting habitats of Canadian wildlife on the prairies, which is proven by research conducted by Ducks Unlimited Canada. 

An ecolabel has been developed that helps consumers identify food and beverage items made using Canada Western Red Winter (CWRW) wheat. With the Habitat-Friendly Winter Wheat ecolabel, Canadians can feel confident that their food and beverage choices will have a positive impact on the environment by supporting wildlife habitats.  

National Wheat Research Priorities 

Across the country, agriculture continues to make advancements in farming practices and crop production. Led by Cereals Canada and Agriculture and Agri-Food Canada, the National Wheat Research Priorities has developed five key wheat research strategy themes. Through a unique national collaboration of farmers, federal and provincial governments, public research institutions, exporters and processors, this partnership between public and private sectors is committed to delivering innovation in the wheat sector for a sustainable future. 

The 2020- 2022 Canadian wheat research strategy themes are: 

  • improving wheat yield 
  • improve wheat yield reliability 
  • enhance cropping system sustainability 
  • continuous improvement in food safety 
  • consistently deliver on customers’ quality needs  

Approximately $90 million in wheat research has been funded since the launch of the National Wheat Research Priorities in 2018.  

2020-22 Canadian Wheat Research Priorities Report – ENGLISH PDF

2020-22 Canadian Wheat Research Priorities Report – FRENCH PDF