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Market Access

Canadian Cereals in the Global Marketplace 

Canada’s cereals sector leads the country’s agriculture exports with annual exports to over 70 countries with an estimated value of $8.5 billion CAD. The global scale and scope of our exports demonstrate the flexibility and value that Canadian cereals offer to our customers and provide valuable market diversification.  

As a national industry association, Cereals Canada plays a critical role in providing a unified voice on behalf of members to help raise the profile of key issues and influence government priority setting. In this highly complex, dynamic global marketplace, Cereals Canada leads, monitors and responds to developments in the global trade environment.  

Leading Market Access, Trade Advocacy and Policy  

As the number one promoter of Canadian cereals, Cereals Canada focuses on protecting and expanding Canadian market access. Cereals Canada’s proactive trade advocacy activities work alongside our market development and market support services to provide value for our customers  

We recognize that in an unpredictable trade environment, Canada’s cereals sector must have the tools and relationships in place to react quickly to changes in market conditions. The market access strategy supports policies and approaches to minimize trade disruptions and maximize trade opportunities.   

Trade Policy  

Fostering a transparent and predictable rules-based trading system and responding to technical trade issues or opportunities. 

Science-Based Policy 

Encouraging science-based regulatory and business decisions that enable innovation while minimizing potential market risks. 

Trade Advocacy 

Strengthening export-led growth by leading advocacy for strategic trade priorities with domestic and global partners. 

Foresight & Analysis 

Monitoring the changing trade and market environment to guide responses in the areas of market access, market development and market support. 

Key Programs and Initiatives 

Managing Technical Trade Barriers/Issues 

The unexpected and sudden implementation of tariff and non-tariff barriers can cause immediate and costly disruptions to Canada’s market access. Cereals Canada takes a leadership role in working with the Canadian government and international industry stakeholders to represent the interests of the Canadian industry on these issues. 

  • Enforcement of trade agreements. 
  • Sanitary and Phytosanitary issues. 
  • Technical barriers to trade. 

Promoting Export-led Growth 

Cereals Canada is a leading advocate for Canada’s free trade objective and has actively promoted the sector’s interests in multilateral and bilateral trade agreements. In recent years, our advocacy has supported the advancement of agreements such as the Canada United States Mexico Agreement (CUSMA), the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the Canada-European Union Comprehensive Economic Trade Agreement (CETA).  Cereals Canada supports Canada’s ongoing and forthcoming negotiations with the UK, India, Indonesia and the Association of Southeast Asian Nations (ASEAN). 

Monitoring Market Risks 

Cereals Canada works closely with our growers, regulators and those within the supply chain to ensure that Canada’s grain exports meet our commitment to consistently deliver safe, high-quality product to meet international and domestic standards.  

To ensure that we meet our commitments to our members, we consistently communicate issues concerning maximum residue limits (MRL) changes, sustainability requirements and sanitary and phytosanitary issues/concerns. 

Cereals Canada Maximum Residue Limits Assessment Committee 

Cereals Canada monitors global regulatory changes related to MRL for crop protection products or contaminants and advises cereals grain value chain members to ensure awareness and proactive responses that strengthen Canada’s quality reputation and brand.  

Cereals Canada conducts annual assessments on crop protection products and crop use patterns with a new or amended registration to evaluate the risk of a trade disruption through the MRL Assessment Committee (MAC).  The cereals MAC is comprised of members of the cereals value chain. 

The cereals MAC was created as part of the implementation of the Canada Grains Council Market Acceptance of Pesticide Use Policy.  The policy strives to provide an appropriate balance between enabling the commercialization of innovative and new chemistry/crop use pattern products while ensuring that Canadian crops are market-ready. To learn more  

Keep it Clean! – CerealsKeep it Clean! informs and empowers Canadian growers to grow market-ready crops. This includes informing growers with timely updates on potential market risks or restrictions and providing them with resources and knowledge to adopt or continue on-farm practices to ensure their canola, cereals and pulse crops meet the standards of our export customers. Advisories resulting from the cereals MAC are featured on the Keep It Clean! Program.

Partners  

Canada Grains Council (CGC)Cereals Canada is a member of the CGC who act on cross-cutting interests of the cereals, oilseeds and specialty crops sectors. Partnership through the CGC increases participation in negotiations and advocacy relating to international institutions and standard-setting bodies, as well as enabling representation with like-minded international partners such as the International Grain Trade Coalition.

Canadian Agri-Food Trade Alliance (CAFTA): CAFTA provides a unique trade focus for agriculture and agri-food products. Its broad-based support encompasses national organizations representing multiple trade-oriented commodities beyond cereals. As a member, Cereals Canada supports CAFTA’s mandate to facilitate member collaboration and engagement in free trade negotiations, as well as developing a common approach for the elimination of tariffs and nontariff barriers.