Cereals Canada today released its new report, Securing Global Markets for Canadian Wheat, during a webinar that brought together farmers, researchers, plant breeders, and value chain partners from across the sector. The report outlines how targeted market development, technical engagement, and science based policy advocacy are helping to protect, maintain, and grow global demand for Canadian wheat in an increasingly complex trade environment.

Canadian wheat is exported to more than eighty international markets each year, with over twenty-eight million tonnes expected to ship globally in 2025–2026. Canada is the world’s number one exporter of durum wheat and oats and is on track to be the third largest wheat exporter overall, reinforcing the importance of diversified and stable international demand.

The Securing Global Markets for Canadian Wheat report provides a snapshot of six international markets that were part of Cereals Canada’s 2025 market development activities. These activities included New Crop Trade and Technical Missions, in market technical exchanges, buyer webinars, virtual meetings, and market access outreach in core, secondary, and emerging markets. Together, these efforts help build long term relationships, address technical challenges, and position Canadian wheat as a reliable, high quality choice for global buyers.

“From breeders to farmers, Canadian wheat is globally recognized as a symbol of quality,” said Lisa Nemeth, director of market support and training at Cereals Canada. “Our technical expertise and hands on customer support help buyers understand the performance and value of Canadian wheat, which strengthens relationships and supports long term market growth.”

The report highlights strong growth and engagement across multiple regions, including Central America, Southeast Asia, and the Indo Pacific. Markets such as Guatemala, Ecuador, the Philippines, Thailand, Vietnam, and China illustrate how targeted training, data driven insights, and ongoing technical support directly contribute to customer confidence and increased use of Canadian wheat classes such as Canada Western Red Spring (CWRS), Canada Eastern Soft Red Winter (CESRW), and Canada Western Amber Durum (CWAD).

In 2024–2025, Cereals Canada engaged with buyers in sixty-three countries, including fifty-nine current international customers whose combined purchases of Canadian cereals average $11.2 billion annually. These engagements included delivery of quality and functionality reports, one on one technical support, and targeted programs designed to meet specific market needs.

“Market diversification is essential to the resilience and profitability of Canada’s cereals sector,” said Leif Carlson, vice president of markets and trade at Cereals Canada. “By understanding local market needs and providing science based technical support, we can strengthen Canada’s competitive position—even in smaller or emerging markets—and ensure Canadian wheat continues to reach customers around the world.”

As global trade becomes more complex, the report makes clear that strong customer relationships and targeted, value added technical support are essential to securing long term demand for Canadian wheat and protecting Canada’s reputation as a trusted supplier of high-quality cereal grains.

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The Securing Global Markets for Canadian Wheat report provides in depth insights into global market trends, customer expectations, and the technical expertise that supports Canada’s leadership in wheat exports. Download the Report